Okura Hotels & Resorts and JAL Hotels Strengthen Global Sales Network


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Okura Hotels & Resorts and JAL Hotels Strengthen Global Sales Network

April 4, 2011, Tokyo – Hotel Okura Co., Ltd. and JAL Hotels Co., Ltd. (a member of Hotel Okura Group) announced today that they are reorganizing and expanding their sales offices outside Japan to strengthen global sales support for their hotel chains.

They are sharing sales offices and assigning sales representatives in six locations: New York, Los Angeles, London, Frankfurt, Paris and Moscow. Okura Hotels & Resorts has five existing sales offices in Japan and five outside Japan [in Korea, Hong Kong, Taiwan, North America (Denver) and Europe (Amsterdam)]. The first new sales offices opened in New York and Los Angeles on April 1st.

The companies have contracted with The Private Label Company, LLC (The PLC), a private label sales and marketing company with bases in key international cities, specializing in hospitality sales and marketing, for support in the new offices. The PLC’s sales representatives will develop new business and promote and build awareness of the companies’ brands. This is The PLC’s first sales and marketing agreement within the Japanese hospitality industry.

Hotel Okura Co., Ltd., founded in 1958, opened its flagship hotel, Hotel Okura Tokyo, in 1962. The company has extensive business operations in the hospitality and related industries, such as asset ownership, management and technical assistance and consulting. Hotel Okura Co., Ltd. manages international hotel group Okura Hotels & Resorts, established in 1978, offering a high-quality global network. Okura’s signature hospitality, Japanese sensibility and attention to detail blended with western high-functionality offer comfort and relaxation to guests worldwide. The group includes 20 hotels (15 in Japan and five overseas) with a total of 6,237 guest rooms. The company plans to open Hotel Okura Macau in 2011, and a hotel in Taipei and one in Bangkok in 2012. For more information, visit http://www.okura.com/press/index.html

JAL Hotels Co., Ltd., a member of the Hotel Okura Group, headquartered in Tokyo, operates Nikko Hotels International, an international luxury hotel group, and Hotel JAL City, a chain of 13 mid-priced business hotels, in Japan. JAL Hotels operates 57 hotels worldwide, in Europe, the Americas, the Middle East and throughout Japan and the Asia/Pacific. Plans for additional Nikko Hotels openings include Hotel Nikko Guangzhou, Hotel Nikko Xiamen and Hotel Nikko Suzhou in China; and Hotel Nikko Saigon in Vietnam. For more information, visit http://jalhotels.mediaroom.com.

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